Rebrand &
Packaging
The Job
The purpose of this rebrand is to enhance the visual identity of In Good Conscience, by ensuring it reflects up to date design trends, upholds company values and the overall purpose of the brand. In order to visually communicate the brand effectively, a cohesive design system that unifies the brand’s identity is to be reflected across all physical and digital applications.
Design Statement
The creative direction is to transform the brand with a burst of personality that reflects the company’s priority of inclusivity through both self-care and community engagement. The use of dynamic colors, typography, graphics and typography, redefines how consumers engage with self-care. While simplicity is often reflected in many of today’s brand’s, considering the variety of consumer individuality helps reach a broader audience and allows the brand to be both unique and recognizable.
My Process
Through an in-depth research of the brand’s mission and values, I found that the company’s purpose of providing universal body care and prioritizing cultural sustainability is mainly reflected through the use of text rather than implementing recognizable visual elements. The company name/logo also lacks the brand’s visual personality and representation of inclusivity.
